How to achieve a successful business

By Anne Cook
on March 20, 2017

How to achieve a successful business

What does a successful business look like to you?

Many people have different ideas of what a successful business looks like or even what success is or means.  

Most people would say a successful business is one that is profitable, makes money and preferably a lot of money for the business owner and has a lot of clients or customers.  I would agree that would be a successful business.

To achieve this type of success, it requires hard work, dedication and commitment one hundred percent all of the time - or so most people would think.

Richard Branson has a different view point, profit is not always the key to success.

Having a good idea, also doing the things you enjoy doing and seeing them through with planning and foresight will bring success.

How do you do that?  

First thing to do is research, who else has a similar business idea to yours?  Find people who are already successful doing something similar to your idea and then find out in detail how they go about doing it.  

There is no point in re-inventing the wheel if there is already a model and plan to follow, especially if it works and is already successful.  

Many people have similar products and businesses they are all very different and some work and some don't.  If you are passionate about what you do or want to do, then as Nike says "just do it"

Being turned down and laughed at and people telling you it won't work - ignore them if you are really passionate about what you do, it will be successful.

How to ensure success?

Planning - I can hear you moaning as planning and research are the key to success.  First create and write a business plan.  It doesn't have to be in too much detail, but it really needs to be written down on paper so you can see the following in black and white

  • your company name and image
  • how many products or services will you be offering
  • what equipment you need - essential and non essential
  • what premises you need - physical, virtual, mobile
  • other people you might need
  • how much is everything going to cost
  • most importantly how much will it cost to run for the first 3 to 6 months while you are establishing your business

Many new companies start out without any of the above information, they just have a great idea and think, I can do this.  You might be working for a company and see a lot of money coming into the business, unless you are in the accounts department, you don't see the money that goes out of the business.  Basing your idea on what you see others doing, might not be as profitable as you think.

There are set formulas that work to find out how much you need and these can be calculated down to the hour or even half hour.  This can be for many businesses the key to failure or success.

With new companies and even established companies that have not done the basic calculations on what their fixed costs, variable costs and relate this to the rate they need to bring into the business to even break even - this will be contributing to failure.  

If you want to succeed in business, be profitable, and live longer than one or two years in the same business - then planing and research are key.

Want to know how to do this?  We have several workshops to help businesses.  We also have business consultants who can come and meet with you, do a fact finding report and offer you a quotation on what areas that need addressing that can turn your business around from being barely profitable to very profitable

for more details email


What you DONT know about your spa therapists!

By Anne Cook
on September 17, 2016

What you DONT know about your spa therapists!

With more and more spas and beauty salons opening in the United Arab Emirates the spa and beauty industry has become fiercely competitive.

Many of the hotel spas are looking for bespoke products and therapies to offer their clients, or unique themes and experiences. 

This does not create client retention - mostly it creates ONE OFF visits!

Many spa managers and directors have to work within tight budgets as spas are renowned for having large areas within the spa that are not generating revenue but are an essential part of the spa experience.

This is short sightedness by your finance director - he/she needs to read this article.

Five star hotels in particular need to offer the spa experience and wow factor to their clients, as this is part of their whole hotel experience and essential to have renewed and regular visitors to the hotel that enjoy the spa treatments and feel good factor.

The biggest most important part of the spa, that is essential for revenue and repeat clients, that most spas in this region, United Arab Emirates and Middle Eastern countries tend to neglect is the expertise of the therapist and the training the therapists have received, as most are trained in house and do not hold professional qualifications.

This is mostly due to the influence of the finance directors or owners that are mostly focused on the bottom line as a professionally trained and qualified therapists, as with every professional in all industries, they will require a higher salary.

Why then is it important?

A professionally trained and qualified therapist brings so much more to the spa and their guests experience. 

Recent case study of one of our students. 

Sheila had been working as a massage and beauty therapist in a leading five-star hotel spa in the middle east for more than 10 years.  She decided she wanted to have an international qualification so that she could enhance her career and earning potential.

At the beginning of her training, she chose to attend the 500 hours CIBTAC massage qualification so that eventually she would be able to have a DHA licence and possibly work in a wellbeing medical facility.  After only two classes I asked her, how she found the training compared to how she had been trained over the years, in house?  Her answer was “I never knew there was so much more to learn, I am stunned and love it”.

After she completed her training and obtained her qualifications, I asked her how was her work and clients experience with her massage and beauty treatments.  Sheila had increased her sales and rebooking’s not by double, she was now fully booked and her boss was begging her not to take days off as everyone loved her treatments.

The result of Sheila taking the initiative to increase her professional qualifications and enhance her career worked well for her as she now has a higher paid, better job and the hotel increased their revenue not by a small amount, with only one therapist who increased her bookings from 40% to 100% with repeat business.

The same story happens with all our qualified therapists.  Our training is to the highest international standard and the exams are rigorous with external examiners ensuring we the educators and our student therapists meet the highest professional international standards.

Why are managers and owners not investing in professional qualifications?  They believe its not worth it and too expensive.

Seems to me that it is a no-brainer! 


Beautiful skin - whatever your skin type

By Anne Cook
on August 27, 2016

Beautiful skin - whatever your skin type

Our skin changes though out lives and as we get older, go through puberty, have children, go through the menopause we would benefit from knowing how to match our skin regime to bring out the best in our skin and to enhance our inner beauty.
A home skin regime is great, we would also recommend a monthly professional facial if you want to take good care of your beautiful skin and look the best that you can. It takes about 30 days for the cells in your skin to move up from the dermis to the outer surface also called the epidermis where the skin cells then become flattened and die and with a regular exfoliation, which is a good idea once or twice a week, your skin will look and feel great.
A facial with a professional once a month is very relaxing and the professional, if they are trained and qualified in skin care, will be able to advise you better on which products to use and will be able to give your skin a deeper more nourishing facial as well as a deeper exfoliation, keeping your skin more toned and youthful looking.
Different skin types, normal, combination, dry or oily - different skin conditions, what your facial professional will be looking for, which you may not see or realise.
Oily skin may be prone to acne, breakouts, blackheads or clogged pores if this is your skin type you would most likely benefit from a facial more regularly than once a month, until the facial professional can, with your help, bring your skin back into a more balanced condition and reduce the acne, breakouts and clear your clogged pores.
If your skin is very sensitive then less frequent facials might be better, maybe every two months, however a professional skin therapist will be able to advise you which products and how often to use them and how often to visit a professional skin care therapist.
What better way to know which products, how to recognize skin conditions and what to do, than to come on a facial training program.
Our program will cover all skin types, skin conditions, and what type of products to use. You will even learn how to make your own organic and natural products, which nourish and care for your skin.
This month, August we have a super offer, the course starts on 31st August and is reduced by a huge Dh4,000 on the course fees, so you only get to pay Dh4,000 – if you would like to take it further, and take the exams and obtain the CIBTAC facial services diploma, you can do this by November for only a small fee for registration and the cost of the exams.
Call today 04 3887552 or email for details or better still just drop in and see us in office 2214, building number 2, Gold & Diamond Park, between 9am and 5pm Sunday to Thursday Sign up to receive our newsletter and keep in touch with all our great offers and training courses, and workshops.

How to cope with everyday stress

By Anne Cook
on June 17, 2016


When things start to get a bit overwhelming, and we feel a little agitated, which can lead to everyone around us being snapped at – the first thing to do is realize you are not coping and need some help. So yes, take a deep breath and step back, almost literally from the situation.

Well - “that’s easier said than done”, and I agree – the first step to being in control is knowing and realizing that you are not coping as well as you could be.

When you have dropped the kids off at school, or hubby and children have walked out of the door – instead of driving home to start on the washing and the cleaning, or the grocery shopping, take a few minutes to sit, with a cuppa in a quiet place and think, ask yourself these questions.

Read on a bit more, and find out what trees, well actually the flowers from most of the trees used by Dr Edward Bach to help bring balance and harmony into your every day lives.

  Cerato is used for those times in your life when you cant seem to decide on things, cannot make up your mind and seek the council of family and friends - but then are so confused you just do what feels right at the time - which doesn't always work out. 

Taking Cerato helps you connect with your inner knowing and understand better, what is best for you - and your family.

There are 38 remedies, plus a recovery remedy used in times of great discomfort. These remedies, work on the emotional feelings you have, when out of balance and cannot cope, to bring balance and harmony back into your life. No drugs, just energy and they are very effective, can be useful for the whole family, including pets.

Ask yourself “What is really going on?”

These are only three of the 38 remedies available to you to use, daily, weekly, even hourly when in great need of help and support.

Far more effective than drugs, or reaching for the bottle of wine at 2 in the afternoon, or the secret stash of cake and biscuits or chocolate – which let’s face it, only increases the size of your love handles and really only makes you feel better for a very brief moment.

I can here you saying ..

“where do I get these remedies from” and “how do I use them?”

Most health food stores stock Bach Flowers, or you could seek out the advice of a Bach Flower Practitioner first, to try them out, see if they help and if they work – which is what I would advise. Anne will be able to help you here, as she has been a Bach Flower Practitioner for several years now and is often seen to be helping people with these remedies – in The Healing Zone Academy.
We also offer short courses to learn for yourself, so you can use them easily for yourself and family, every day – we run these short courses frequently, and the whole training is also available through distance learning.
No need to suffer in silence, or put on a painted smile – come along and get some help, now.

Health and Wellness at Work - create a program that works

By Anne Cook
on June 14, 2015

Health Behaviours

What does this mean? Health Behaviours?  Why are these important to look at?  Read the list below and find out

  • The action of a single person, or group to modify or preserve their health status
  • To avoid injury or illness
  • Mostly stress is ignored, which leads to illness
  • Which leads to sick days and absenteeism from work
  • Which leads to loss of revenue and productivity for the company
  • Absenteeism is a huge expense for companies – and can be reduced, easily

We offer a solution for you to implement your own effective and sustainable, and yes enjoyable health and wellness program for you which benefits your company and your employees and more importantly INCREASES your profit and reduces your expenses.  How great is that?

The Workshop

This one day workshop will enable you to

  • Access health and Wellness Program Needs
  • Plan a Health and Wellness Program
  • Implement a health and wellness program
  • Maintain a health and wellness program 
  • If you are responsible and care about your employees, and reducing your expenses on absenteeism, health insurance and the additional expense of hiring temporary staff, join our workshop or call us today and we can create the perfect sustainable program for your company
  • With lasting results that equal happy and healthy employees who are more productive, stay employed longer with your company – end result win win for everyone

Don't have enough time to invest in putting a program together?  Help is at hand.  We can do it for you

Call us today to set up a meeting to discuss how we can put together an awesome program for your company, reducing your overheads, improving the wellbeing and health of your employees, and reducing absenteeism.

Call us today 04 3887552

Food for the Sole… The History of Reflexology

By Anne Cook
on April 12, 2015


People commonly mistake this treatment for just another foot massage that applies that extra bit of pressure your regular massage therapist may lack. You go into the run-of-the-mill Salon/Spa looking for some form of relieve for your feet, and the therapist does just that without telling exactly what you’re in for.

Good news, is that with many experience in this industry, I have a few guidelines to finding the PERFECT food for your sole, and once you have had a taste of what this treatment really is, you will not see it as just another foot massage

Let’s take It back to ancient Egypt. It is no secret that Cleopatra was the queen of all things luxury and has influenced modern day spa treatments with her use of goat’s milk and 24crt gold. But way before her time, a Physician called Ankhmahor, had pictures of foot reflexology in his tomb, dating back to  2400 BC. It was also practiced by the Indians who learn the technique from Buddhist monks who had travelled to China. The Incas, who passed it on to Native Americans, and On and On and ON…

Bringing us to the 20thCentury, Dr William Fitzgerald practiced and form of reflexology where he divided the body into 10 zones for energy flow, these zones ended at the feet and so he believed that using the feet and pressuring in specific zones in the body opening the energy passages to allow a state of balance in the body.

Well, we all know that behind ever successful man, there is a woman. She came along in the 1930’s. Eunice Ingham known as the pioneer of what we know reflexology took everyone all of the history and turned into what we know reflexology to be today.

So, what is reflexology really? You may wonder… In simple terms, this result driven treatment, uses the zones of the body and works on the principle that all the nerves end at the feet and by stimulating the soles of the feet, the therapist will allow energy to flow freely through the zones of the body, promoting a state of balance…

Now if that is not food for your sole… I don’t know what would be.

Feeling tired, need a boost, want to help yourself? This may be an answer

By Anne Cook
on March 23, 2015

Often we over work, work long hours, get stressed and tired and cannot find the energy to pull ourselves out of it.

What can you do?

Go to see the doctor? You could, the advice might be something like, take this medication, you are stressed and overworked, come back in 3 months if you don’t feel any better.

This may or may not be useful. For me, I prefer not to take medication as often the medication makes me feel worse.

What else can you do? Eat more healthily, exercise more often and go to bed earlier to get longer sleep.

These are all good things to do, and I would definitely recommend them.

However the energy can be slow in building up and sometimes, having a boost of energy is needed and often regular boosts of energy are much better.

Paying someone to do this for you, having a reiki session is really great and the benefits lasts at least one week with a good reiki practitioner.

Being able to give yourself reiki, whenever you need it would be a much easier and quicker solution. Have reiki, can give energy and travel – all the time, any time of day and night.

How wonderful to be able to give yourself a boost of energy, in as little as few minutes, as and when you need it.

What are the benefits of being able to give yourself reiki?

  • An energy boost any time
  • Relaxation on tap
  • Relieves pain
  • Brings calmness and feelings of peace
  • Allows the body to relax and heal
  • Comforting and beneficial for health

When you can give yourself, even a few minutes reiki, sitting at the traffic lights, stuck in traffic, sitting in a boring staff meeting, watching TV, reading a book the benefits are profound and long lasting.

How can you become a reiki practitioner?

Call us today on 04 3887552 for details, our beginners class is only one 6 hour day and you could be giving yourself energy boosts when you need it, instantly

click here for further information


Energy healing and grand masters?

By Anne Cook
on December 18, 2014


Energy healing and Grand Masters?

I have been asked recently by several of my students, some of whom have trained with me a long time ago, and have been practicing as reiki master/teachers for many years, about several “new” energy healing systems and training courses that are on the market and being offered here in Dubai.

If you are thinking about taking a reiki or energy healing course my advice is listen. Listen to your intuition. What is it telling you? Not sure?

Many people find it quite a challenge to “listen” or “feel” what their intuition is telling them and end up asking their friends and family, “What shall I do?” “Do you think this sounds like a good course for me?”

Not an easy question to answer.

Another good way to find out is to ask the course leader if people they have already taught could call you and chat with you about their experience on the course. If the course leader is unwilling to do this, this is something to be cautious of.

Ask others who you know have taken similar courses, how was their experience. What did they learn? Do they use what they learnt? This is a great measure of whether the course was really great or just mediocre. If they don’t use it, why not?

Questions about Reiki Grand Masters have recently come up too. Let me tell you a story about Reiki Grand Masters, there is NO such thing.

Being a reiki master is a title only, which shows everyone else, you are experienced enough and trained in being able to pass along attunements. That is all that it means. It does not mean that you are “master” of the universal life force energy!

Being a reiki master is about being humble and willing to help others, being vulnerable enough to be able to admit to not knowing something when your students ask you questions. You are not a guru and all knowing all healing master, you are the same as your students, but with some experience.

An excellent reiki master is someone who is willing to learn and understands that the students that come to them, will teach them with every lesson, every group and they will grow for the learning, just as their students do.

Listen, feel, wait and sit with information. Don’t rush out and join up, just because the person selling it is telling you they are a Grand Master! This is from their ego and most likely they will not be vulnerable, will not be very useful in their teaching as they know better than their students. This is not a good teacher.

Good teachers impart knowledge.

Great teachers help and support and empower their students.

Energy or reiki – what is the difference, so many different healing courses available now, Usui Reiki, Karuna Reiki, Violet Flame Reiki, Grecian Reiki – Theta Healing.

Have you researched into any of these different forms of reiki?

Usui reiki appears to be the original or most used reiki around the globe. Karuna reiki was put together by William Lee Rand as he was given part of the information each by three ladies, who did not know each other. William “formed” Karuna reiki as he was guided to do.

Violet flame reiki – I am not sure where this originates from, but I can say that many of the symbols and practice of violet flame definitely comes from both Usui and Karuna reiki with additional symbols, some of which I am not so sure about the authenticity of them being “energy” healing.

Saying that, everything has energy, so each symbol no matter where it originates from will have some vibrational energy, whether it is used for healing or not is something to speculate.

Grecian Reiki was “made up” by the person who says they are the founder – they definitely are the founder of this form of reiki, but does it work? It did not originate from a place of love and enlightenment; rather it came from a desire to make money. Or so I was told by a very reliable source, who was told this by the founder!

So guys, be aware, there are many types of reiki and energy healing out there, some and I am sad to say actually many are only “made up” for the sole purpose of making money. Do they work, to some degree yes, as I said earlier everything has a vibrational energy, but not all will be from a place of love and enlightenment.

For example Theta Healing – this is being taught all over the planet. Where does it come from? It is a mish mash of energy healing, reiki techniques and shamanic healing and techniques, not an original form of healing, but a mixture of a bit of this and a bit of that – and is it safe?

My answer to you, can only be from my own experience and I can say it is definitely NOT safe.

Students are being given very simple techniques of how to journey into the unknown, with no protection, no guidance other than asking questions of some mystical all knowing all seeing entity, who is this entity? How do you know you are speaking and asking questions of the absolute power of the universe? Are you given any guidance as to be aware of who is answering, who is guiding you? No – how can you be sure it is not a malevolent entity that is really having a great time playing with you?

You have no way of knowing, or to be more precise you are not given any guidance on how to be safe and check.

Before you enlighten on a course, ask questions, seek others experiences and go safe.

Slim Naturally with Healthy Foods

By Anne Cook
on September 15, 2014

Eating three regular meals, breakfast, Lunch and Dinner with a healthy snack mid morning and mid afternoon, will ensure you have the nutrients your body needs, together with the energy you require to feel fit and full of life and loose weight.

Stopping eating isn’t the solution to loosing weight. It is all about the quality, type and quantity of the foods you eat.

Great breakast would be a bowl of organic healthy cornflakes with an organic apple cut up into the same bowl, with a splash of zero fat organic milk.

Health mid morning snack would be a piece of fruit, or a handful of nuts and seeds.

Health lunch would be organic fresh salad, made with cucumber, lettuce lots of different ones, raw capsicum pepper, even brocolli, tomatoes and any other green vegetable, a small grilled piece of salmon, or a tin of tuna, with either a piece of wholemeal bread or even a small baked potato.  For dressing on the salad lemon juice or a sprinkle of organic olive oil and balsamic vinegar.

Health snack a handful of nuts, or a small muffin if you get really hungry mid afternoon.  This time is usually when the munchies kick in, or after dinner. It is a good idea to ensure you are also taking a good quality multi vitamin, preferably without iron and with chromium or an additional chromium supplement.

Dinner – eat lightly, with grilled steak and salad, or a jacket potato with baked beans.

Drinks throughout the day, lots of natural spring water.  NOT mineral water, as it is too dense in minerals and actually makes your body loose the vital minerals you need.

You can also drink herbal teas, even black tea with zero fat milk – or if you are like me and really don’t like zero fat milk, low fat milk is also good, but not too much, 500ml is sufficient and if you can get used to it, 250ml is even better daily.

Remember to eat lots of fresh healthy food that is packed with energy to sustain your energy.  Cooking food reduces the vitamin content and gives you less energy.

If you are allergic or think you have intollerances to food, come for an allergy and intolerance test.

Chronic Disease Sufferers Find Relief Through Reiki

By Anne Cook
on August 24, 2014

Posted in The Conway Daily Sun Newspaper, shows Reiki can help many types of illnesses and improves wellbeing.

In 2009, one on my clients, AH, female, age 26, was diagnosed with fibromyalgia. After one Reiki treatment she found relieve from the pain and numbness she had been feeling in her arms legs and back.

Based on these positive results, I taught her how to treat herself on a daily basis. AH returned to work doing international travel with only occasional pain.

This was a huge change in her life. I believe that it is important to empower people with the methods that will relieve them of chronic pain.

A number of my clients come to me when their doctors confirm that there is nothing they can do other than to treat them for pain. JR, female, age 55, had a torn retina in each eye affecting her ability to work.

Her eye surgeon said there was nothing he could do for her. She had been to a number of specialists. After 20 Reiki sessions focusing on her eyes with me, JR’s surgeon found no sign of a tear.

Relief for Caregivers

Caregivers often are in need of relief from stress and anxiety that comes as they provide for their loved ones.

When my Dad’s health declined due to Parkinson disease, my mother’s emotional and physical well ness also declined due to the stress of caring for him. I take this to heart when working with my clients. For example, I was treating SL, a female, age 32, who was in a wheel chair with cerebral palsy and living with her mother BL, age 54.

We were working together to improve her quality of life. BL assisted her daughter with daily chores. Caring for SL increased her mother’s stress. By teaching BL basic Reiki techniques, the mother lessened her stress and received the emotional healing she needed to continue her role as SL’s caregiver.

Relief for Stress

A number of my clients have felt an immediate relief of stress just from the day to day worries of life. JN, female, age 31, came to me with lower back pain. She was four months pregnant and dealing with a stressful work environment.

It became evident that she was carrying this stress in her lower back which the Reiki was quickly able to relieve.

From the Blog

How to achieve a successful business

How to achieve a successful...

March 20, 2017

What does a successful business look like to you? Many people have different ideas of what a successful business looks...

Read more →

What you DONT know about your spa therapists!

What you DONT know about yo...

September 17, 2016

With more and more spas and beauty salons opening in the United Arab Emirates the spa and beauty industry has...

Read more →